Welcome to King of the Ride, hosted by Ted King. A professional road racer turned gravel, I sometimes win bike races, but more than anything it‘s the gravel community that makes me happy. Slinging maple syrup, leading rides, hosting camps, and just enjoying life on two wheels, I now have the chance to chat with athletes, entrepreneurs, and all walks-of-life who love the bicycle. Hop on board and please enjoy the ride!
Episodes
Thursday Apr 07, 2022
Thursday Apr 07, 2022
I like beer. You like beer. Beer is great!
Hangovers, poor decision making, reduced performance, and alcohol induced accidents aren't that great.
Bill Shufelt had a very successful career in finance, but he found that he inspired at work. It was work for the sake of work and he wasn't making healthy decisions. He saw a void in the craft beer market, specifically for non-alcoholic beer and leapt at it.
After (nearly) countless attempts, along with his business partner, John Walker, they created the genre of North American craft NA beer.
The proof is in the pudding; in 2020, Athletic's Free Way IPA won the award as Supreme Champion Beer at the International Beer Challenge, the first non-alcoholic beer to win the award, beating over 500 other entries.
Don't miss out on performing at your best. Go to www.therabody.com/king and check out their RecoveryAir JetBoots to be able to be at your best, wherever your day/training/travels take you.
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